![]() ![]() ![]() RGB color mode Color CounselingĬolor selection is serious business! The right selection of a logo color may not come easily, but the considerations mentioned in this article can help. Despite these drastic changes, the form of ‘M’ letter remains the same across all variations.ĬMYK color mode vs. The designer and marketing team came up with different variants according to the overall theme. You can use them in gradient, flat, and line styles.Ī glaring example of dynamic logos is the City of Melbourne logo. Though, it is advised to keep at least the basic elements, including font or icon, unchanged within the design. Unlike typical logotypes, dynamic logos are prone to changes in color, text, and even shape thereby ensuring maximum adaptability. Brands who are eager to have colorful logos should consider ‘ dynamic logos’ instead.ĭynamic logos are a new wrinkle to the logo trends. Multicolored logos, specifically for the startups and new businesses, may not be the right choice, as they’ll make the design expensive to print and potentially confusing. Either play it safe by using just one color in your logo (Starbucks, IKEA, and Apple) or keep your selection limited to two to three colors. An excess of colors in your logo may overwhelm your audience. The number of colors in a logo matters as a general rule, your color palette should not exceed more than three colors. complementary colors in a logo design Avoid Clutter and Chaos In Japan, purple indicates faith in Brazil, it signifies mourning.Īnalog vs. Yellow, in Germany, represents envy-but in Egypt, exemplifies good fortune and happiness. People in Peru associate the color with angels and good health. But in Asian cultures, the color signifies death and mourning. White, in western cultures, stands for purity and peace the brides wear white dresses on their wedding days. But in South America and other countries with dense jungles, green signifies death. When adding color to your logo, you need to be sure that your target audience and perceives the selected color positively. Green, for example, is the national color of Mexico, where it signifies independence. Much like gender and age, culture affects color perception. Consider Color Perceptions in Different Cultures While no color is “good” or “bad,” some will simply spark better responses than others. Therefore, whenever you design a logo, it pays to consider which colors are likely to be preferred by your target demographics. © Faber Birren, Color Psychology and Color Therapy (Source: TateDesign) The study states that as people mature, they increasingly prefer colors with shorter wavelengths (like violet, blue, and green) instead of colors of longer wavelengths (like yellow and orange). Whereas, colors like yellow lose their appeal as we age. In Color Psychology and Color Therapy by Faber Birren, blue and red are the colors preferred by all age groups. Likewise, the grass always seems greener to women than to men.Īge also affects color preferences. The genes that help us differentiate between different shades of red (cardinal, maroon, crimson, etc.) are linked with the X-chromosome and since women have two of these chromosomes, they can easily distinguish the entire spectrum of red. According to the Researchers at Arizona State University, men and women see red differently. When it comes to colors, genders literally don’t see things the same way. Pink, for example, is more likely to appeal to a teenage girl and turn away her male counterparts. Different colors convey different messages therefore, some colors will influence your targeted audience better than others.Ĭolor preferences vary for each gender and age group. When choosing a color for your logo, you need to think about the end users- the people you are designing for. However, considering the following factors (in addition to the color psychology) when designing a logo will help immensely. The significant role of colors in a brand’s success may make selecting the right one an intimidating task. ![]()
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